About
Krista is a seasoned marketing professional with over a decade of experience in creating impactful campaigns and driving brand growth. She has supported a variety of industries from collegiate hospitality to assisting over 100 franchisees in the restaurant industry. The last few years she has been specializing in franchising, honing her skills in developing tailored strategies that resonate across diverse markets. Krista's expertise lies in blending creative thinking with data-driven decision-making, ensuring each initiative delivers measurable results. Her career highlights include leading successful multi-channel campaigns and fostering collaboration among cross-functional teams.